by Anna Brice, Pinnacle Peak Marketing | Jan 20, 2011 | Branding, Marketing
I always love checking out the list of Top 100 Companies to work for. It’s extremely interesting to see what these companies do for their employees and how important their corporate culture is to them. Imagine the productivity and the dedication of the employees...
by Anna Brice, Pinnacle Peak Marketing | Jan 11, 2011 | Branding, Marketing
This is a worthwhile article to read for businesses that are trying to figure out how to go about marketing their company. It’s also a good read for those business owners who think they do not need to do any marketing at all. Three of the seven steps they list...
by Anna Brice, Pinnacle Peak Marketing | Jan 6, 2011 | Branding, Marketing
I am not making a New Year’s resolution. They are too easy to break. I am taking the attitude—Just do…Don’t “resolve” to do. Customer Service is so vitally important to your business and GREAT customer service is at the top of my list for 2011. I am still...
by Anna Brice, Pinnacle Peak Marketing | Nov 8, 2010 | Branding, Marketing, Social Networking
I saw this article on B-to-B Online and the article says that the U.S News & World Report is ceasing their monthly print publication. This is a perfect example on how things have changed for the print industry (books, magazines, newspapers etc). It also shows how...
by Anna Brice, Pinnacle Peak Marketing | Nov 7, 2010 | Branding, Marketing
I just read the article on Forbes.com–The 20 Most Important Questions In Business. I like this article because it speaks to and supports a position I talk about all the time– Planning, planning and planning. It is so important and, surprisingly, it is...
by Anna Brice, Pinnacle Peak Marketing | Oct 24, 2010 | Branding, Marketing, Social Networking
Not everyone is convinced that social media is a viable marketing channel that warrants time and effort resources from their company. I think that’s a mistake. Do not misunderstand what I am saying–I DO NOT believe social media is the ONLY worthwhile...
by Anna Brice, Pinnacle Peak Marketing | Oct 20, 2010 | Branding, Marketing, Social Networking
What a surprise. I was reading up on a resort named the Viceroy in the Caribbean, in Anguilla. Anguilla is one of my favorite island and has the nicest beaches I have EVER seen. I am not familiar with this hotel. I have been hearing a lot about it lately, so I was...
by Anna Brice, Pinnacle Peak Marketing | Oct 18, 2010 | Branding, Marketing, Social Networking
I came across this blog post from Greg Sterling, on his blog called Screenwerk. He talks about marketing and customer service being “joined at the hip”. I have spoken about this before as I am a firm believer that customer service should be an element of...
by Anna Brice, Pinnacle Peak Marketing | Oct 16, 2010 | Branding, Marketing
From a marketing perspective, Oakley Sunglasses has been very smart this past week. They are capitalizing on one of the biggest stories of the year and receiving a large amount of exposure as a result. And what is the total cost? It’s relatively small as far as...
by Anna Brice, Pinnacle Peak Marketing | Oct 13, 2010 | Branding, Marketing
I wrote a similar blog over the weekend, strictly from a sports fan perspective. This blog posts looks at the business and marketing side of what I consider a bad move by Major League Baseball (MLB). As a huge baseball fan, I have been complaining about this all week....
