I came across this blog post from Greg Sterling, on his blog called Screenwerk. He talks about marketing and customer service being “joined at the hip”. I have spoken about this before as I am a firm believer that customer service should be an element of every marketing plan. Marketing and customer service should be connected. Keep in mind–customer service is the front line of your company. It’s important that marketing initiatives and customer service initiatives are aligned. Too often, both marketing and customer service don’t share information and it’s a missed opportunity to make your company the best it can be.

Read the blog post: Marketing & Customer Service Now Joined at the Hip