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American Express Open Forum Article: 7 Steps to Creating a Sure-Fire Marketing System

by Anna Brice, Pinnacle Peak Marketing | Jan 11, 2011 | Branding, Marketing

This is a worthwhile article to read for businesses that are trying to figure out how to go about marketing their company. It’s also a good read for those business owners who think they do not need to do any marketing at all. Three of the seven steps they list...

Start 2011 with Customer Service as a Vital Marketing Priority

by Anna Brice, Pinnacle Peak Marketing | Jan 6, 2011 | Branding, Marketing

I am not making a New Year’s resolution. They are too easy to break. I am taking the attitude—Just do…Don’t “resolve” to do.   Customer Service is so vitally important to your business and GREAT customer service is at the top of my list for 2011. I am still...

Traditional Media is Changing

by Anna Brice, Pinnacle Peak Marketing | Nov 8, 2010 | Branding, Marketing, Social Networking

I saw this article on B-to-B Online and the article says that the U.S News & World Report is ceasing their monthly print publication. This is a perfect example on how things have changed for the print industry (books, magazines, newspapers etc). It also shows how...

Forbes.com Article Supporting the Importance of Planning

by Anna Brice, Pinnacle Peak Marketing | Nov 7, 2010 | Branding, Marketing

I just read the article on Forbes.com–The 20 Most Important Questions In Business. I like this article because it speaks to and supports a position I talk about all the time– Planning, planning and planning. It is so important and, surprisingly, it is...

Gatorage and Social Media– Mission Control

by Anna Brice, Pinnacle Peak Marketing | Oct 24, 2010 | Branding, Marketing, Social Networking

Not everyone is convinced that social media is a viable marketing channel that warrants time and effort resources from their company. I think that’s a mistake. Do not misunderstand what I am saying–I DO NOT believe social media is the ONLY worthwhile...
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