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Traditional Media is Changing

by Anna Brice, Pinnacle Peak Marketing | Nov 8, 2010 | Branding, Marketing, Social Networking

I saw this article on B-to-B Online and the article says that the U.S News & World Report is ceasing their monthly print publication. This is a perfect example on how things have changed for the print industry (books, magazines, newspapers etc). It also shows how...

Forbes.com Article Supporting the Importance of Planning

by Anna Brice, Pinnacle Peak Marketing | Nov 7, 2010 | Branding, Marketing

I just read the article on Forbes.com–The 20 Most Important Questions In Business. I like this article because it speaks to and supports a position I talk about all the time– Planning, planning and planning. It is so important and, surprisingly, it is...

Gatorage and Social Media– Mission Control

by Anna Brice, Pinnacle Peak Marketing | Oct 24, 2010 | Branding, Marketing, Social Networking

Not everyone is convinced that social media is a viable marketing channel that warrants time and effort resources from their company. I think that’s a mistake. Do not misunderstand what I am saying–I DO NOT believe social media is the ONLY worthwhile...

Here is a Business That “Gets” It

by Anna Brice, Pinnacle Peak Marketing | Oct 20, 2010 | Branding, Marketing, Social Networking

What a surprise. I was reading up on a resort named the Viceroy in the Caribbean, in Anguilla. Anguilla is one of my favorite island and has the nicest beaches I have EVER seen. I am not familiar with this hotel. I have been hearing a lot about it lately, so I was...

More on the Subject of Marketing and Customer Service

by Anna Brice, Pinnacle Peak Marketing | Oct 18, 2010 | Branding, Marketing, Social Networking

I came across this blog post from Greg Sterling, on his blog called Screenwerk. He talks about marketing and customer service being “joined at the hip”. I have spoken about this before as I am a firm believer that customer service should be an element of...

Chile Miners Keep the Shades On

by Anna Brice, Pinnacle Peak Marketing | Oct 16, 2010 | Branding, Marketing

From a marketing perspective, Oakley Sunglasses has been very smart this past week. They are capitalizing on one of the biggest stories of the year and receiving a large amount of exposure as a result. And what is the total cost? It’s relatively small as far as...
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