by Anna Brice, Pinnacle Peak Marketing | Feb 18, 2018 | Branding, Marketing
I think we can all agree that marketing today, in the year 2018 is far different than marketing 10, 20, 30 years ago. Heck, it’s even different from a mere 3 years ago. Technology is a big reason for this and by extension, consumers (customers and clients) and their...
by Anna Brice, Pinnacle Peak Marketing | Feb 12, 2018 | Branding, Business, Marketing, Social Networking
Another weekend is gone forever…how do they go by so fast? This roundup talks about search engines, social media for B2B lead gen, social media marketing, the importance of a social media strategy, and augmented reality. How do you keep up on all that is going on in...
by Anna Brice, Pinnacle Peak Marketing | Feb 6, 2018 | Branding, Business, Marketing, Social Networking
I cannot tell you how any times I have said it. It’s not as easy as it looks. We have all seen the articles which make it sound so easy. The magic number seems to be 10 minutes and there is a lot of talk trying to convince you that it is easy and doesn’t consume much...
by Anna Brice, Pinnacle Peak Marketing | Feb 4, 2018 | Branding, Business, Marketing, Social Networking
What better way to start a Monday than with a roundup of interesting articles we came across last week. This roundup talks about writing, trends in social media, responding to a crisis properly, the importance of visuals, and skills you need for a social media job....
by Anna Brice, Pinnacle Peak Marketing | Apr 5, 2015 | Branding, Business, Marketing, Social Networking
There has never been a time where technology is as available to small businesses as it is for large corporations. There are many tools that help level the ability to compete in today’s business environment. Social media is one of them, though not the only tools that...
by Anna Brice, Pinnacle Peak Marketing | Mar 27, 2014 | Branding, Business, Marketing, Social Networking
I am a firm believer that we need to personalize and humanize our companies and brands in this digital world we live in today. Although there are good points and bad points in being online – for example, you can communicate by email vs. a telephone call and save time...
by Anna Brice, Pinnacle Peak Marketing | Mar 18, 2014 | Branding, Business, Marketing, Social Networking
This may not look and sound like a post discussing the importance of your website, especially for a new business. But it is…although we are discussing so many other things you need in a new business too. When starting a new business, there are so many things that you...
by Anna Brice, Pinnacle Peak Marketing | Mar 7, 2014 | Branding, Business, Marketing, Social Networking
Marketing has changed a lot. We all know this. Over the years, the control has gone from the marketer (which can be the actual marketers, companies or agencies the companies work with) to the consumer. And what I mean by the word “control” is the fact that marketing...
by Anna Brice, Pinnacle Peak Marketing | Jan 6, 2014 | Branding, Business, Marketing, Social Networking
#Whatisahashtag? A hashtag, according to the Urban Dictionary, is a way for people to search for tweets (when using Twitter) that have a common topic and to begin a conversation. It has spread to other social media tools, as well, and it’s a way to identify messages...
by Anna Brice, Pinnacle Peak Marketing | Jun 3, 2013 | Branding, Marketing, Social Networking
Every year at this time companies, often small businesses or owners that do not understand social media themselves, hand over the reins to their social media program to their intern. After all, if you are twenty-something, you must be a social media expert. At least...
