by Anna Brice, Pinnacle Peak Marketing | May 30, 2013 | Branding, Marketing, Social Networking
If you own a business or are responsible for the well-being of a business – Say this sentence, repeat and then repeat again. Your business is not about you. There has been much press these past two weeks or so, both locally here in Scottsdale and nationally, about...
by Anna Brice, Pinnacle Peak Marketing | Jan 2, 2013 | Branding, Marketing, Social Networking
I would like to wish everyone a happy, healthy and successful year in 2013. Here are some fun articles, looking back at 2012. I am looking forward to 2013 and making continued forward progress. Enjoy and happy reading! I am going to learn much from these articles. I...
by Anna Brice, Pinnacle Peak Marketing | Nov 2, 2012 | Business
Negotiation has been very present in my week, this week. I attended a Thunderbird Online/Arizona Technology Council Lunch & Learn event on Wednesday with Professor Karen Walch on Cross-Cultural Communication and Negotiation. It was an excellent presentation – one...
by Anna Brice, Pinnacle Peak Marketing | Aug 31, 2012 | Branding, Marketing, Social Networking
I came across this article on LinkedIn (I think) and it got me thinking about business in general and not just about the travel industry. Seeing these numbers and the high percentages of social media usage and technology usage generally, I thought about how this...
by Anna Brice, Pinnacle Peak Marketing | Aug 29, 2012 | Business
What do you try to stay away from when you are negotiating with another party? What is really important to you when you negotiate? In the panel discussion in this SEORCHERS blog post, there is some good thinking by the panelists. For me and on my part, I like to...
by Anna Brice, Pinnacle Peak Marketing | Aug 3, 2012 | Branding, Marketing, Social Networking
Every business owner and CEO (and frankly, every person in your company from top to bottom) knows how important customer loyalty is to your company. Or do they? The AMA Phoenix recently had a guest speaker, Michelle Culp from BI WORLDWIDE, who spoke about customer...
by Anna Brice, Pinnacle Peak Marketing | Jul 25, 2012 | Branding, Business, Marketing, Social Networking
I recently spoke about my thoughts on the subject of companies hiring interns to lead their social media efforts. I hear this kind of thing more often than I care to hear it. It makes me crazy, if truth be told. I came across this article on LinkedIn, which made me...
by Anna Brice, Pinnacle Peak Marketing | Jul 9, 2012 | Marketing, Social Networking
There was a common theme among the panel, in which I participate, about what not to do with your social media program. Do not be in sell, sell, sell only mode when communicating with your followers and connections. I know I still see this quite often. The...
by Anna Brice, Pinnacle Peak Marketing | May 21, 2012 | Branding, Marketing, Social Networking
As I have mentioned before, I participate in a panel of business people for a local SEO company, SEORCHERS of Scottsdale AZ. The question posed to us this time was– What are the top 3 things you should do with your social media accounts? I always love to hear...
by Anna Brice, Pinnacle Peak Marketing | May 10, 2012 | Branding, Marketing, Social Networking
I seem to be coming across this kind of thing often, lately. I am hearing more and more business people saying things like “I am going to hire an intern for my social media” or “I just need to keep a social media presence and throw up a few posts here and there” or “I...