by Anna Brice, Pinnacle Peak Marketing | Oct 16, 2010 | Branding, Marketing
From a marketing perspective, Oakley Sunglasses has been very smart this past week. They are capitalizing on one of the biggest stories of the year and receiving a large amount of exposure as a result. And what is the total cost? It’s relatively small as far as...
by Anna Brice, Pinnacle Peak Marketing | Oct 13, 2010 | Branding, Marketing
I wrote a similar blog over the weekend, strictly from a sports fan perspective. This blog posts looks at the business and marketing side of what I consider a bad move by Major League Baseball (MLB). As a huge baseball fan, I have been complaining about this all week....
by Anna Brice, Pinnacle Peak Marketing | Oct 2, 2010 | Branding, Marketing
Can a business grow and succeed without a marketing plan? Maybe yes…maybe no. But why would you take such a risk with something that is so important in your life and means so much to you (and your family)? A business is your livelihood, your future and the future of...
by Anna Brice, Pinnacle Peak Marketing | Oct 1, 2010 | Branding, Marketing, Social Networking
I came across this video from the OPEN Forum Newsletter by American Express. In my opinion, as time goes on, blogging and content creation will be more important than ever in your overall marketing plan for several reasons. By blogging you will… Increase your...
by Anna Brice, Pinnacle Peak Marketing | Jul 16, 2010 | Branding, Marketing
As stated in this article by Entrepreneur, taking great care of your customers is always a worthwhile policy. Customer Service may not be considered a facet of marketing by many people. But in my opinion, GREAT customer service should be an important element of every...
by Anna Brice, Pinnacle Peak Marketing | Apr 4, 2010 | Branding, Marketing, Social Networking
Today, content (and by extension, content creation) is such an important facet of marketing. With the ever-increasing necessity, use and importance of the internet, information is power and content is information. More than ever, your potential customers are searching...
