by Anna Brice, Pinnacle Peak Marketing | Oct 24, 2010 | Branding, Marketing, Social Networking
Not everyone is convinced that social media is a viable marketing channel that warrants time and effort resources from their company. I think that’s a mistake. Do not misunderstand what I am saying–I DO NOT believe social media is the ONLY worthwhile...
by Anna Brice, Pinnacle Peak Marketing | Oct 20, 2010 | Branding, Marketing, Social Networking
What a surprise. I was reading up on a resort named the Viceroy in the Caribbean, in Anguilla. Anguilla is one of my favorite island and has the nicest beaches I have EVER seen. I am not familiar with this hotel. I have been hearing a lot about it lately, so I was...
by Anna Brice, Pinnacle Peak Marketing | Oct 18, 2010 | Branding, Marketing, Social Networking
I came across this blog post from Greg Sterling, on his blog called Screenwerk. He talks about marketing and customer service being “joined at the hip”. I have spoken about this before as I am a firm believer that customer service should be an element of...
by Anna Brice, Pinnacle Peak Marketing | Oct 16, 2010 | Branding, Marketing
From a marketing perspective, Oakley Sunglasses has been very smart this past week. They are capitalizing on one of the biggest stories of the year and receiving a large amount of exposure as a result. And what is the total cost? It’s relatively small as far as...
by Anna Brice, Pinnacle Peak Marketing | Oct 13, 2010 | Branding, Marketing
I wrote a similar blog over the weekend, strictly from a sports fan perspective. This blog posts looks at the business and marketing side of what I consider a bad move by Major League Baseball (MLB). As a huge baseball fan, I have been complaining about this all week....
