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More on the Subject of Marketing and Customer Service

by Anna Brice, Pinnacle Peak Marketing | Oct 18, 2010 | Branding, Marketing, Social Networking

I came across this blog post from Greg Sterling, on his blog called Screenwerk. He talks about marketing and customer service being “joined at the hip”. I have spoken about this before as I am a firm believer that customer service should be an element of...

The Importance of a Marketing Plan

by Anna Brice, Pinnacle Peak Marketing | Oct 2, 2010 | Branding, Marketing

Can a business grow and succeed without a marketing plan? Maybe yes…maybe no. But why would you take such a risk with something that is so important in your life and means so much to you (and your family)? A business is your livelihood, your future and the future of...

Article from American Express OPEN Forum: Blog to Increase Brand Awareness

by Anna Brice, Pinnacle Peak Marketing | Oct 1, 2010 | Branding, Marketing, Social Networking

I came across this video from the OPEN Forum Newsletter by American Express. In my opinion, as time goes on, blogging and content creation will be more important than ever in your overall marketing plan for several reasons. By blogging you will… Increase your...

Planning…and a New Target Market

by Anna Brice, Pinnacle Peak Marketing | Sep 28, 2010 | Marketing

I came across this article—the NFL is planning a big marketing campaign geared towards female fans. I like this article because it shows something that I speak about often with clients and potential clients…planning. In a nutshell, successful marketing takes...

The Importance of Great Customer Service (a Great Article From Entrepreneur Magazine)

by Anna Brice, Pinnacle Peak Marketing | Jul 16, 2010 | Branding, Marketing

As stated in this article by Entrepreneur, taking great care of your customers is always a worthwhile policy. Customer Service may not be considered a facet of marketing by many people. But in my opinion, GREAT customer service should be an important element of every...
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