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Intuit vs. WordPress

by Anna Brice, Pinnacle Peak Marketing | Mar 1, 2012 | Branding, Business, Marketing

Guest writer, Carol Ensminger, founder of Creative Matter, recounts a recent query we had from a potential client we were working on together. Recently I was approached by a potential client who asked me about Intuit websites and how they compared to WordPress....

What is a Brand, Really?

by Anna Brice, Pinnacle Peak Marketing | Feb 29, 2012 | Branding, Marketing

The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.” To further define a brand— it is a unique design, sign,...

6 Experts Tell You the Best Business Book They Have Read and Why

by Anna Brice, Pinnacle Peak Marketing | Feb 17, 2012 | Marketing

This is my second contribution to SEORCHERS, a Scottsdale-based SEO company, panel blog discussion. The topic at hand: 6 Experts Tell You the Best Business Book They Have Read and Why. The best part of being part of a panel discussion is hearing the answers of the...

Branding: REVEAL YOURSELF

by Anna Brice, Pinnacle Peak Marketing | Jan 31, 2012 | Branding, Marketing

This post is by guest blogger–Diane Zoller, Founder of Studio Z Marketing in Phoenix, AZ. Learn more about Diane and Studio Z Marketing at http://studiozmarketing.com/. With many years of marketing under my belt, I find the brand discovery and brand development...

LinkedIn: There’s So Much More I Could Be Doing with This Marketing Tool

by Anna Brice, Pinnacle Peak Marketing | Jan 27, 2012 | Branding, Marketing, Social Networking

I attended the AMA Signature Luncheon this past week in Phoenix and the topic was “Kick-Start Your Business, Brand and Job Search Using LinkedIn”. For me, as I was listening to Wayne Breitbarth speak, I was writing down notes of all the things I am NOT doing to...

Care About the Company–It Goes Both Ways

by Anna Brice, Pinnacle Peak Marketing | Jan 14, 2012 | Branding, Marketing

I am very particular about which companies I patronize. I am no longer willing to spend hard-earned money at a business that doesn’t treat me like they want me as their loyal customer…really want me as their customer. When I have a choice between more than one...
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