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Does Your Marketing Proactively Answer to Zero Moment of Truth (ZMOT)

Does Your Marketing Proactively Answer to Zero Moment of Truth (ZMOT)

by Anna Brice, Pinnacle Peak Marketing | Mar 7, 2014 | Branding, Business, Marketing, Social Networking

Marketing has changed a lot. We all know this. Over the years, the control has gone from the marketer (which can be the actual marketers, companies or agencies the companies work with) to the consumer. And what I mean by the word “control” is the fact that marketing...

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