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Logo and Brand Identity is Not the Place to Skimp

by Anna Brice, Pinnacle Peak Marketing | Mar 18, 2011 | Branding, Marketing

When my brother, Greg, called me for marketing advice for his new family business in New Jersey, one of the things I told him was to pay a professional graphic designer for a good logo. Don’t skimp on this particular piece of the business and don’t use clip art and...

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