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Personalize Your Company and Your Brand

Personalize Your Company and Your Brand

by Anna Brice, Pinnacle Peak Marketing | Mar 27, 2014 | Branding, Business, Marketing, Social Networking

I am a firm believer that we need to personalize and humanize our companies and brands in this digital world we live in today. Although there are good points and bad points in being online – for example, you can communicate by email vs. a telephone call and save time...
How Important is Your Website for a New Business?

How Important is Your Website for a New Business?

by Anna Brice, Pinnacle Peak Marketing | Mar 18, 2014 | Branding, Business, Marketing, Social Networking

This may not look and sound like a post discussing the importance of your website, especially for a new business. But it is…although we are discussing so many other things you need in a new business too. When starting a new business, there are so many things that you...
Does Your Marketing Proactively Answer to Zero Moment of Truth (ZMOT)

Does Your Marketing Proactively Answer to Zero Moment of Truth (ZMOT)

by Anna Brice, Pinnacle Peak Marketing | Mar 7, 2014 | Branding, Business, Marketing, Social Networking

Marketing has changed a lot. We all know this. Over the years, the control has gone from the marketer (which can be the actual marketers, companies or agencies the companies work with) to the consumer. And what I mean by the word “control” is the fact that marketing...

#whatisyourhashtagstrategyfor2014?

by Anna Brice, Pinnacle Peak Marketing | Jan 6, 2014 | Branding, Business, Marketing, Social Networking

#Whatisahashtag? A hashtag, according to the Urban Dictionary, is a way for people to search for tweets (when using Twitter) that have a common topic and to begin a conversation. It has spread to other social media tools, as well, and it’s a way to identify messages...
It’s That Time of Year Again – Summer Interns Directing the Social Media Program of Many Businesses

It’s That Time of Year Again – Summer Interns Directing the Social Media Program of Many Businesses

by Anna Brice, Pinnacle Peak Marketing | Jun 3, 2013 | Branding, Marketing, Social Networking

Every year at this time companies, often small businesses or owners that do not understand social media themselves, hand over the reins to their social media program to their intern. After all, if you are twenty-something, you must be a social media expert. At least...
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32098 N. 73rd Pl.Scottsdale, AZ 85266

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