by Anna Brice, Pinnacle Peak Marketing | Mar 7, 2014 | Branding, Business, Marketing, Social Networking
Marketing has changed a lot. We all know this. Over the years, the control has gone from the marketer (which can be the actual marketers, companies or agencies the companies work with) to the consumer. And what I mean by the word “control” is the fact that marketing...
by Anna Brice, Pinnacle Peak Marketing | Jan 6, 2014 | Branding, Business, Marketing, Social Networking
#Whatisahashtag? A hashtag, according to the Urban Dictionary, is a way for people to search for tweets (when using Twitter) that have a common topic and to begin a conversation. It has spread to other social media tools, as well, and it’s a way to identify messages...
by Anna Brice, Pinnacle Peak Marketing | Jun 3, 2013 | Branding, Marketing, Social Networking
Every year at this time companies, often small businesses or owners that do not understand social media themselves, hand over the reins to their social media program to their intern. After all, if you are twenty-something, you must be a social media expert. At least...
by Anna Brice, Pinnacle Peak Marketing | Aug 31, 2012 | Branding, Marketing, Social Networking
I came across this article on LinkedIn (I think) and it got me thinking about business in general and not just about the travel industry. Seeing these numbers and the high percentages of social media usage and technology usage generally, I thought about how this...
by Anna Brice, Pinnacle Peak Marketing | Aug 3, 2012 | Branding, Marketing, Social Networking
Every business owner and CEO (and frankly, every person in your company from top to bottom) knows how important customer loyalty is to your company. Or do they? The AMA Phoenix recently had a guest speaker, Michelle Culp from BI WORLDWIDE, who spoke about customer...