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Does Your Marketing Proactively Answer to Zero Moment of Truth (ZMOT)

Does Your Marketing Proactively Answer to Zero Moment of Truth (ZMOT)

by Anna Brice, Pinnacle Peak Marketing | Mar 7, 2014 | Branding, Business, Marketing, Social Networking

Marketing has changed a lot. We all know this. Over the years, the control has gone from the marketer (which can be the actual marketers, companies or agencies the companies work with) to the consumer. And what I mean by the word “control” is the fact that marketing...

Here is a Business That “Gets” It

by Anna Brice, Pinnacle Peak Marketing | Oct 20, 2010 | Branding, Marketing, Social Networking

What a surprise. I was reading up on a resort named the Viceroy in the Caribbean, in Anguilla. Anguilla is one of my favorite island and has the nicest beaches I have EVER seen. I am not familiar with this hotel. I have been hearing a lot about it lately, so I was...

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