Welcome to Monday and let’s make this week a great one. This roundup talks about using proper grammar and language (in a humorous way), blogs as a great resource for B2B lead generation, getting the most out of your content marketing investment, we design trends you should put to rest, and differentiating your company from the rest of the field. Even though Monday means work, there is still time to take a few moments to dedicate to continued learning. Enjoy!
We need to take a few moments to laugh during our work week. But there is so much wrong here. Bad grammar. Bad spelling. And a bad message. Do you really want your brand to be known as the cheaper than cheap option? Plus I am not sure I want to do business with a company who doesn’t know the difference between “your” and “you’re”.
I always try to think about how the audience wants and needs to receive information. They need good content that helps them make a decision on a product or service which will help them solve their problem or pain point. Blogs are a great way to provide valuable information to a decision maker. And the best part is that it is available 24/7/365. They can do their research on their own before they pick up the phone to talk with you. It is a great way to generate a lead.
There is so much content out in the world today that it has become very important to figure out ways to get the most out of your efforts and investment in content marketing. How do you distribute the content so that it will be seen by the right people – your target audience? How can you balance technology, such as automation technology, with the need to provide the right amount of customer service and customer-focused marketing? This is a great time to be a company who is marketing their product or service. There are tools available for the smaller and medium-sized businesses that are in existence, which allow them to compete with the bigger guys with bigger budgets. This was not the case years ago.
Web design is something where every company needs to stay informed. Good web design is a “must” these days because we are all looking for something that makes our company memorable. Your website can be one of those things that helps your company make a mark. Additionally, you want people to stay on your site after they have found your site. You want your content to be easily read and the site to be pleasing for someone to be enjoying the content on the site. You do not want to detract from the important content with an unpleasing website.
The best thing you can do for your business is differentiate your company from the field of competitors. And the best way to do this is developing your brand properly. It’s easy to forget and forgo the work that needs to be done in a brand development. In the hectic schedule of a busy work day and work week, often the hard work of brand development is left behind. After all, we all understand what our brand is about, right? However, it is always surprising what comes out of a brand development session or workshop. It is well worth the work because a brand development forces everyone to really take a good, long, deep look at what your brand stands for. It always delivers results that are not thought about in the regular execution of a normal working day. I repeat. It is well worth the effort.
If you would like to talk business or marketing and have any questions, feel free to reach out to me. I would love to speak with you!
Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.